Public art is a public good. It deserves to be treated like one.
Art Trackers does not just manage your inventory. It connects your collection to the community that funded it, the artists who created it, and the generations who will inherit it.
The Case for Social Impact
Measurement changes everything.
Public art programs are one of the most visible investments a city makes in its community. They signal that a neighbourhood is worth caring for.
But too often, the impact of those investments goes unmeasured. A mural goes up. A sculpture is installed. The community walks past it every day — and no one knows how many people stopped, looked, or felt something. No one can prove the investment was worth it when the budget is reviewed.
Art Trackers changes that. Every NFC tag is a measurement tool. Every scan is a documented moment of community engagement. For the first time, public art programs can show their councils and funders not just what they own — but what it means to the people who live with it.
Areas of Impact
Four ways Art Trackers creates public value.
Cultural preservation
Every AT-ID is permanent. Every provenance entry is immutable. Every condition report, ownership transfer, and conservation note is timestamped and preserved. A mural commissioned today will still have its full story accessible in fifty years.
Community connection
When a community member scans a tag, they get the full story — the artist's name, the year created, the funding source, and the city's statement about why this work belongs in this place. They are not just looking at art. They are learning about their community's values.
Equity and access
An NFC tag removes the last barrier. No membership. No ticket. No tour guide. In two seconds, anyone standing in front of a mural gets the same depth of information that a museum visitor gets from a wall label, audio guide, and exhibition catalogue combined.
Economic impact on artists
When a city registers artwork through Art Trackers, the artist receives an invitation to claim their profile — to see where their work is living, how the community is engaging, and to connect with collectors and institutions who discover their work.
For Your Council
What to say when the council asks why.
Accountability — For the first time, you can show exactly how many community members engaged with each artwork, in each neighbourhood, in each quarter.
Stewardship — Every artwork's condition, location, and ownership history is permanently documented. You can prove responsible management of public assets to any auditor, at any time.
Proof — When a grant funder asks for community engagement data, you have it. When an auditor asks for provenance, it is ready.
Legacy — The record you create today will be available to the next administrator, the next council, and the next generation. That is not a technology investment. That is a civic one.
What our partners say
“The NFC engagement data alone has made the case for our programme budget twice. We went from “we think people value this” to “here is exactly how many people engaged with this artwork this quarter.” That changes everything in a council meeting.”